Every inquiry — from your site, Boats Group, and Rightboat — lands in one place, captured and assigned and tracked from first hello to signed contract. Your brokers sell. The busywork takes care of itself.
From the first inquiry to the signed contract — leads, contacts, deals, inventory, and analytics, all connected, all in one place.
Separate buyer and seller pipelines with stages you define — Lead, Qualification, Showing & Sea Trial, Offer, and on to close. Deals start themselves from new inquiries, carry the boat and contact with them, and show live pipeline value at a glance.
Every contact is a full profile, not just a name. See the exact boats they've viewed, the pages they browsed, where they are, and how they found you — so your brokers open the conversation already knowing the buyer.
Add boats by hand, pull listings from Boats Group, sync any MLS feed — they blend into a single inventory that powers your website. Buyers see one polished fleet; you manage it from one editor with a live preview of exactly how each listing will look.
Drill down to the individual vessel: which listings pull the most views and inquiries, which markets convert, and where your buyers are. Spot the boats earning attention — and the ones that need a price or photo refresh.
Every inquiry — your site forms, Boats Group LeadFlow, and Rightboat — captured, matched to a boat and broker, one click to a deal.
Assign follow-ups with due dates so nothing slips through the cracks.
Organize and segment your contacts exactly how your brokerage works.
Brokers see only their own contacts, deals, and listings — admins see everything.
This is the one we will push back on hardest, because the sums run the other way from how it feels. A brokerage without a CRM is not saving money — it is losing an asset it cannot see.
Every enquiry sitting in one broker's inbox, every conversation about a boat that sold three years ago, every buyer who was not ready then and is ready now: that is the most valuable data your brokerage produces, and spreadsheets and inboxes quietly destroy it. Worse, it walks out of the door when a broker does.
Once it is all in one place it stops being record-keeping and starts being leverage — which boats actually generate enquiries, which sources bring buyers rather than browsers, who has gone quiet, who is heating up, what a buyer spent six months looking at before they finally called. None of that can be reconstructed later. The cheapest day to have started keeping it was five years ago. The second cheapest is today.
Yes, and we do the work. An old CRM, a stack of spreadsheets, a folder of exports — bring what you have and we will get it in, mapped into real fields rather than dumped into a notes box.
If something is genuinely unusual we will talk it through first and it may cost extra, though we should say that so far we have never charged anyone for an import.
No. Brokers see their own contacts, their own deals and their own leads, and nothing else. Admins see everything. Brokers also cannot delete or export the database, so nobody walks out of the door with your client list.
You take all of it with you. We export the lot — contacts, deals, notes, activity history — and there is no exit fee and no penalty. It is your data and it always was. We would rather you stayed because the product earns it.
We've built the only platform designed specifically for how yacht sales actually happen. From the moment a visitor lands on your site—they never leave your ecosystem.